Editorial Project Manager

Functions

The Editorial Project Manager is also known as the editorial manager, content strategy manger or editorial content officer.
He crafts the editorial strategy for a website in light of its strategic objectives. He makes decisions regarding the tone, style, organisation of pages, article format, publication schedule and more. He formalises the overall editorial strategy in a document that will then serve as a reference for all writers.

Once the editorial strategy has been chosen, the Editorial Project Manager selects the topics that will be covered. The Editorial Project Manager oversees a team of web writers that are also referred to as editorial content managers. He manages schedules and is responsible for the publication of all content.

The Editorial Project Manager must ensure that all the content produced is consistent with the pre-defined editorial strategy. Beyond the web site, his work extends to other conversation spaces, such as chat rooms, social networks, web partners and blogs. He assesses the adopted strategy over time and makes adjustments to it if necessary.

He works with other actors, including the Community Manager and Web Writers.

Qualities

Editorial Project Managers are curious. They have a good level of general culture, as well as expertise in the digital world. They rely on their analytical aptitude, writing skills and organic SEO knowledge to quickly model an editorial strategy within a broader context.

Because they work with many players, Editorial Project Managers are diplomatic and have strong interpersonal skills. Their organisational talents help them manage the editorial strategy and content to be produced in project mode.

Tools

CSS, XML, AJAX, Flash, ActionScript, HTML
CMS, Magento, Prestashop, WordPress
Excel
Balsamik