RTB Media Trader

Functions

An RTB Media Trader is also known as a Programmatic Media Trader or RTB Project Manager.
He uses RTB (Real-Time Bidding) to buy advertising space. He adheres to a strategic plan to meet digital objectives.

His role in campaign implementation consists of designing the best media trading strategy. To do this, he develops several campaign scenarios in consultation with the marketing and technical teams and based on third-party tools (data, algorithms, etc.).

He is in charge of optimising campaigns in progress, for which he analyses campaign parameters such as the most powerful locations, the best times of day, etc. His ultimate goal is to obtain the most effective possible advertising at the best price.

He writes up his results in regular reports and campaign assessments.

He is in permanent contact with advertising departments, web designers, Traffic Managers, Web Analysts and more.

Qualities

RTB Media Planners are curious. They always have their ear to the ground to detect the potential of new emerging technologies.

They rely on their rigour and the quality of their analyses to improve the performance of their campaigns and hit their targets.

They are responsive and well acquainted with the job, which enables them to make quick decisions and act under pressure if necessary.

Tools

Excel, Word, Powerpoint
Media Trading DSP: Ad Nexus, Double Click, etc.
Adserving: DCM
Tracking: Tag Commander, Google Tag Manager
Analytics: At Internet, Google Analytics, Omniture