SEO Project Manager

Functions

The Organic Search Engine Optimisation Project Manager, also known as an SEO Project Manager, is tasked with positioning an Internet site in the top results returned by search engines (Google, Bing, Yahoo, etc.) for keyword searches related to the company’s field of work. The search engine optimiser structures the information on a website using meta tags, performs semantic optimisations on the content and creates as many possible backlinks to the website.

Being an SEO Project Manager entails constantly monitoring search engine developments so that the site indexing is always optimised in search engine results pages (SERP).

In particular, he works closely with a Search Project Manager on AdWords to maximise visibility and synergy between these two channels in order to reach as many web users as possible. He also teams up with the Editorial Project Manager on content production to enhance the brand’s presence in search engine results.

Qualities

Organic Search Engine Project Managers have two skill sets: they are well versed in HTML, CSS and PHP and have strong writing skills.

They are passionate about the web and new technologies. They are highly organised, which is crucial to crafting a long-term strategy.

SEO specialists are also excellent communicators who can interact with technical, marketing and editorial teams.

Tools

Google Webmaster Tools & Bing Webmaster Tools
Outils SEO (Moz, MyPoseo, Sem Rush, etc.)
Google Analytics, AT Internet, Omniture
Google Adwords & Bing Ads